Restaurant and Bar Marketing Executive at Crowne Plaza Dubai

Do you see yourself as Restaurant and Bar Marketing Executive?

What's your passion? Whether you're into scuba diving, golf or dancing the tango, at IHG we're interested in you. We love people who apply the same amount of passion and precision to their jobs as they do to their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like you to join our friendly and professional team - people that help us create great hotels guests love.

The Crowne Plaza Dubai is an upscale hotel brand located along the business area of Sheikh Zayed Road with over 568 rooms, 13 international restaurants and bars, and has one of the largest meeting, conference and banqueting facilities in the UAE.
We are looking for reassuring, social, goal-oriented, dynamic, confident people to join around 700 colleagues who are committed to maintaining the highest standards of quality and service which define our company. We value the passion and enthusiasm of our colleagues, and encourage you to share your passion when you work with us.

At the moment, we are looking for Restaurant and Bar Marketing Executive to join our enthusiastic, warm and friendly marketing team at Crowne Plaza Dubai .

As the Restaurant and Bar Marketing Executive , you will have a passion for marketing and digital creative communication. Must be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing revenue growth. Must be Tech-savvy and intuitive with great ideas to reinforce our marketing campaigns this role will report to the Director of Marketing.

DUTIES & RESPONSIBILITIES

• Launching Food and Beverage Marketing initiatives in the following areas:
• With the restaurants (within the four walls) examples: bounce cards, business cards collection and use
• Local Catchment Area: such as flyers
• Social Media: Launching Food and Beverage campaigns using social media platforms such as Facebook, YouTube, Instagram and any other popular platforms. Other examples: E-blast
• Participating in mass marketing such as Radio and Newspapers
• Assist in the formulation of strategies to build a lasting digital connection and engagement with our guests using our Food & Beverage restaurants, Health and wellness facilities and Rooms.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase hotel brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletter and promotional emails and organize their distribution through various channels.
• Manage and update hotel websites.
• Provide creative ideas for content marketing and update website
• Design artwork for promotional material and Food & Beverage Promotions
• Measure performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics, WebTrends etc.
• Acquire insight in online marketing trends and keep strategies up to date.
• With the rest of the marketing & Communications team Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
• Monitoring return on investment for the different online marketing campaigns. <br><br>
• BSc/BA in Marketing
• Proven knowledge and experience in Digital Marketing
• Previous experience in Food and Beverage / Restaurants and Bars is a plus
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords, and email campaigns and SEO/SEM.
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Experience in HTML coding is a plus
• Strong knowledge of Adobe Software - Illustrator, InDesign, Photoshop
• Video and animated design knowledge is a plus

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