Marketing & Sales Manager
Specific job duties for real estate sales managers vary based on their employer. However, there are several core tasks common to all real estate sales managers, such as:
Manage Sales Agents
The most significant responsibility of real estate sales managers is keeping their agents motivated to close sales. They set weekly, monthly, and annual goals for the agents to work towards, and track these goals by meeting with agents on a regular basis. They also conduct team meetings and offer advice and incentives for agents to achieve goals.
Hire and Train Staff
These managers are responsible for conducting interviews and hiring real estate sales staff. They develop and implement training programs that teach sales agents how to get customers, negotiate real estate deals, acquire financing, and properly fill out sale paperwork.
Real estate sales managers are often responsible for administrative duties like preparing employee payroll and budget reports, marketing, and planning open houses and other events that help develop sales leads for their office. They may also order office supplies.
Maintain Client Relationships
Real estate sales managers maintain relationships with repeat clients to keep them satisfied and promote future business opportunities and referrals.
Meet with Clients
Although they donât always act as sales agents themselves, real estate sales managers will meet with clients who need specialized attention or who are experiencing a difficult situation. They also assist sales agents who need guidance with client meetings and communication.
Stay Informed on Real Estate Industry
To stay current on the real estate industry, these managers spend time researching new housing regulations and legislation that affects their sales office. They also travel to attend industry meetings, seminars, and conferences to expand their industry knowledge and develop professional networks.
Sales Manager Responsibilities
Manage a sales team and provide leadership, training and coaching
Develop a sales strategy to achieve organizational sales goals and revenues
Set individual sales targets with sales team
Work on sales scripts with agents
Track, collate and interpret sales figures and reporting
Ensure members of the sales team have the necessary resources to perform properly
Plan and direct sales team training
Control expenses and monitor budgets
Sales Manager Qualifications
One year of experience as a sales manager/team leader role is preferred
Proven organizational and planning ability
You do not need a real estate license but real estate experience or license is a big plus!